Facebook misled advertisers with inflated ‘potential reach,’ lawsuit says

The lawsuit also says it received testimony from former Facebook employees confirming the inflation


Intellihub editor’s note: Finally, someone figured out that Facebook’s advertising program is a total waste of money and now Facebook may have to answer.

Facebook allegedly misled advertisers on its platform by demonstrating it had a far larger audience size in U.S. cities and states than it actually had, according to a lawsuit filed Wednesday.

The lawsuit, filed by a Kansas-based aromatherapy fashionwear business owner, alleged Facebook ballooned its “Potential Reach” number for how many users were targeted by an advertisement, thereby misleading advertisers to purchase more advertisements than they might otherwise have.