Earlier this week, a disgruntled employee at a Ford dealership in Morgan Hill, California, went back inside the office he’d worked in for 8 years and shot and killed 2 of his former supervisors, before turning the gun on himself.
The campaign was called God, Guns and Freedom and was supposed to run throughout the month of July. It was meant for the community in Chatom and the dealership didn’t expect their ads to go viral – which they did, after they posted them to social media. Once word got out, they were literally swamped: for a small dealership with only 3 people on staff, they were getting more calls than they couldn’t handle.
According to the publication, Ford Motor Co. has asked the dealership to end the promotion, and they agreed.
“So it’s done. They’ve ended our promotion. I’m very disappointed,” Colin Ward, general manager of Chatom Ford says. “Ford said we can fulfill our commitments to the customers that we’ve made up till now, but we have to cease it going forward.”