New Sandy Hook Memorial Linked to Family Funds, Pops-Up Just in Time for the Holidays

Staff Writer | December 10, 2013 | Opinion

Just in time for the holidays and the 1-year anniversary of the Sandy Hook event, family members of shooting victims launched a new memorial website in hopes of drawing attention to their individual funds

NEWTOWN, CT (INTELLIHUB) — The families “didn’t want it to be a very complicated site because so many parents are doing their own individual initiatives and funds”, said Marcella Kovac, the founder of the creative agency, according to Mashable in reference to the new memorial website. 

When I read that on Mashable, I had to pick my jaw up off of the floor. As a free-thinker I have to question the obvious. I mean it’s right out in the open, smack dab in front of us.

Are these parents and family members profiting off Sandy Hook shooting travesties? 

Let’s take a closer look at the actual website,


The website’s layout is simple yet intriguing, making one want to browse through it a bit. It’s designed rather well. 

The main page boasts a forest green colored background with all of the victims names shaped into a heart in the center, written in white.

Each and every name is clickable and leads you to a new experience, one in which you can peer into the victims life in most cases.

MySandyHookFamily.orgTake Charlotte Helen Bacon for example. When you click on “Charlotte”, it takes you to a new page reading:

Charlotte Helen Bacon, Born February 22, 2006.

The Charlotte was a free spirit who jumped, skipped, and ran to the beat of her own drum. She was boldness, she was mischief, and she was love. She made us laugh daily with her crazy antics and were amazed by her clever insight and curiosity. We miss her singing loudly with the car radio, hearing her feet always running, never walking down the hallway in our home. She was a little girl that loved having her hair in pigtails. “Piggies”, as she called them. She fought hard every day against the suggestion of wearing a pair of pants. She loved dogs, especially Lily, our yellow Labrador. She was always on the search for a new stuffed dog to add to her collection. Most of all, Charlotte loved her family, whether it was going out for sushi, roasting marshmallows and sharing spooky stories by the fire-pit, or cuddling in bed reading her favorite books. She was and continues to be our brightest star in the sky.

Memorial to Charlotte

Newtown Kindness

Pretty much every name has some sort of 501C3 nonprofit set up to collect funding. But funding for what?

The Newtown Kindness fund set up for Charlotte has a rather nice presentation to it. The page reads in part:

Our mission is to promote kindness as a guiding principle of humanity. Newtown Kindness is committed to fostering compassion in children and inspiring life-long contributors to society. The organization aims to facilitate acts of kindness within communities as well as raise awareness of kindness through education, sharing and recognition.

“My family has appreciated so much, the many amazing acts of kindness, encouragement, love, support, and generosity (in so many different ways) that have and continue to be extended to us these recent and most difficult of days. We have heard from so many friends (old and new), neighbors, community members, and even strangers from not just our nation but from around the world. It is our hope to continue this mission to encourage others, be kind to others, spread love and hope to one another. The habits of good deeds, especially developed in children, will have an immensely powerful and positive influence in our future generations.”

-Joel Bacon, Charlotte’s father

While you have to give the father credit for his efforts, what is this really going to achieve? 

A video and song posted by Newtown Kindness has a rather uplifting feel to it and is animated rather nicely. Although when paired up with the entire package, this looks like nothing more than propaganda directed at the hearts and minds of the American people.

However, I don’t want to jump to any conclusions, surely time will tell.


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