Why wont Wal-Mart ice cream bars melt in 100 degree heat?

By John Vibes | True Activist

Recently, a mother accidentally discovered that Wal-Mart ice cream bars will not melt, even when exposed to very hot temperature, after she left one of the bars out in the sun for an extended period of time. Her discovery sparked experiments across the country which all ended up with the same results: something inside of the ice cream bars is preventing them from melting.

Consumer Reports then conducted an experiment using a variety of competing ice cream bars, as well as the Wal-Mart brand at the center of the controversy. They found that while some brands were slower to melt than others, the Wal-Mart brand was the only selection that wasnt melting at all.

After testing the product more theroughly, Consumer Reports linked the slow melt time with the various gums that are injected into the ice cream.

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Video Source: Consumer Reports/YouTube